February 1, 2014
I’ve been in love with the “The One.” branding campaign for Central Catholic High School since I first saw it on a lawn sign in the Old West End. It’s concise, the essence of bold, and just very smart! Sometime last year, I began to notice signs put into the windows of vacant spaces Downtown that complimented the original message by rephrasing it. “I’m One.”
I’ve been saying to myself, “Wow! That’s a great way to extend and grow the idea”. And, you can imagine my glee when I discovered that the agency behind this great work is right here, in Toledo. UlrichPinciotti. I know Joe Pinciotti, so I asked him about the campaign…
“The tagline of The One was born out their mission of One Faith. One Community. One Mission. It also reflects the quality of their education, athletic programs and overall experience at Central Catholic.
The I’m One campaign was meant to give some sort of association to what kind of kids go to Central Catholic. All of the photos in the campaign are of actual students and the message is Hey I’m One…are you? We realize that kids that age are associated with the high school they attend. It gives them a chance to be part of a brand that they can be proud of.
We also created banners which hung in the hallways of the school with phrases from the Central Catholic alma mater.”
UlrichPinciotti | 617 Adams Street | (419) 255-4515
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