March 20, 2009
Last month the Toledo chapter of the AIGA held a design charrette benefiting a local non-profit, MLK Kitchen for the Poor. Approximately twenty graphic design professionals gathered to create a new visual identity with accompanying print materials and website in a one-day design marathon. Everyone split into specialized groups.
Some groups focused on brand identity, while others covered copywriting, stationary and business cards, and a the rest focused on a web presence that allowed for the ease of accepting donations online. It was great to see professionals from several agencies in town gathering together for a common cause, and it’s a testament that the notion of “too many cooks in the kitchen” is not always relevant. An updated branding with supporting materials concepted and implemented in one day! Printing was donated by Homewood Press of Toledo. Amazing work… and kudos to all the participants who volunteered their time on a Saturday afternoon.
AIGA, the professional association for design, is the place design professionals turn to first to exchange ideas and information, participate in critical analysis and research and advance education and ethical practice.
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